Who Are We

Everything we do has people and the environment at its core. We believe that every action can contribute to making big changes, one small revolution at a time.

We use sustainable materials including: fair trade, organic cotton and bamboo. These materials help our products to feel and look great, whilst also standing the test of time.

Our products are designed and, where possible made in the UK.

We make clothes that celebrate our love for couples that love bicycles and cycling culture.

What does Sustainability mean for Route?

For us, sustainability means having as low an impact on the environment as we can. We choose natural materials like cotton, wool and bamboo for our clothes as these materials can be grown and sourced in low impact ways. We endeavour to support the responsible producers of these fantastic materials so that everyone can benefit and be part of a system that promotes the wellbeing of people and the environment.

Sustainability means supporting local: local people and businesses, local producers and growers, local industries and methods.

Sustainability means manufacturing our products as in a low impact way which for Route means: close to home. As a Scottish brand our goal is for all of our products to be manufactured in Scotland. This will be a huge challenge however, we are well on our way: our new winter range of couples hats, our lightweight cycling caps and the printed elements of our t-shirts are all made in Glasgow. Currently our t-shirts are made in Europe.

Sustainability means using environmentaly friendly produced power (such as solar and wind) in the production of our products and in the running of our business. This is an area we are looking to develop over the coming months and years.

Sustainability means minimising the waste that is produced through supplying our products to you. We use recycled or pre used boxes in the delivery of our products. We use sustainably produced paper and recycled paper for all of our notes and receipts which can also be recycled. We use natural fibre thread for tagging our products. One challenge we are working on is how to package our products. Currently, all of out products are supplied in individual plastic bags which has many benefits such as making handling easier and keeping products clean and dry until they reach their destination. We are working on a more environmentally friendly solution that will enable us to maintain our current quality standards.

Sustainability means delivering our products to you by the most environmentally friendly means possible. For local deliveries this is easy: we often deliver to customers by bike! However for those further afield we rely on couriers and delivery companies. This is an area we are looking to develop over the coming months and years.